Your local bike shop since 1996
About Back on Track Bikes


Who we are

Back on Track is a family run bike shop, the team includes Paul and wife Abi, Mollie and Tim who between them take on the day to day running of the shop plus all the workshop repairs and servicing.

Our history

Established in 1996 in Malvern, we pride ourselves on being able to deliver a very high level of service and advice through our experienced team of staff.  All our team are keen riders so are in a great postion to test, evaluate and offer accurate advice on a broad range of products. We ride locally and at many different venues in the UK and abroad, using a wide range of the latest bikes and cycling products.

Our location

We’re situated at the Northern end of the Malvern Hills, you can find our address and location on our contact page.

Open 5 days a week, the shop team are there ready to help and advise you on anything bike related in a relaxed and friendly environment.


We have been established since 1996 which means we have over 25 years experience of building, maintaining, and repairing bikes. Over the years we have developed strong relationships with our distributors/brands and customers which allows us to remain competitive, ensuring we can continue to sell the best bikes and products whilst offering outstanding value for money. We carefully choose all our products, to suit the intended purpose, then providing personal & professional advice, match them to every customer.

We try not to rely on marketing hype and social media image to sell ourselves, prefering ‘word of mouth’ and customer recomendations, combined with outstanding aftercare and customer service.


Malvern is known for producing some of the UK’s best mountain bike riders such as Downhill & Enduro World Champion Tracey Moseley, Olympic XC athlete Liam Killeen, as well as multi-talented young riders like Evie Richards, Hattie Harnden and many more. Back on Track Bikes have supported local young riders through sponsorship who have progressed to becoming world champions. Our workshop over the years has been trusted by the very greatest Malvern has produced. So, why not visit our showroom and benefit from our knowledge and experience. We are constantly learning new technology and testing advances in product design, so as you can be confident trusting our workshop & sales team.


We pride ourselves on our showroom because of the number of bikes, accessories, components, and clothing we have on display. This means when you visit our showroom you can nearly always find what you are looking for. We are confident that we hold the largest amount of stock in the area, so you can visit our showroom in confidence knowing that it won’t be a wasted visit.  We aren’t like other bike shops who only stock a small variety of products/brands. We offer a selection of the best products from over 50 different brands, and try to offer the best value for every discipline at different price points.


We carefully select the brands we sell, based on many years of combined product knowledge and listening to customer feedback. We also pick and choose the best products from each brand, to ensure we are always offering reliable products and great value for money. We have one of the largest stocks of bikes, parts, clothing and accessories in the area. Bikes from Whyte, Giant, Liv and a range of parts, accessories and clothing from our trusted brands such as  Endura, Madison, Shimano, Hope, SRAM, Fox, Rockshox and Renthal.  View our full list of brands here.